RMS Automotive revamps PSA Groupe’s dealer web portal


RMS Automotive announced Tuesday it has redesigned the dealer web portal of its partner and client PSA Groupe to optimize the platform's customer experience and help dealers conveniently access stock.

The French car manufacturer's dealer portal MOVE was launched in 2012 and has since sold more than 600,000 vehicles to 13,000 dealers, according to RMS.

Newly implemented changes to the revamped portal follow a user satisfaction research study RMS Automotive and PSA Groupe provided its dealer audience earlier this year.

“We are committed to developing agile solutions with the dealer in mind,” PSA Groupe head of international wholesale used car operations Christian Vanoni said in a news release.

“The solutions that RMS Automotive bring to PSA Groupe ensure that we are channeling the right vehicles to the right dealers at the right times, and that the buying experience for the dealers is a positive one.”

The enhanced MOVE portal is available in all PSA Groupe operational markets.

MOVE monitors bidding and purchasing activity in real-time, and dealers can access the portal on any device.

“The enhanced PSA Groupe dealer portal underscores our commitment to producing innovations that are highly responsive to our clients’ needs,” Sebastian Fuchs, senior director of RMS Automotive European sales and marketing said.

“The enhanced dealer portal ensures that PSA Groupe is at the forefront of innovative technology solutions and ensures that their dealers are able to access stock when and where convenient for them. The new portal aims to create a truly positive user experience that is personal, compelling, positive and memorable based on in-depth understanding of how mobile users browse for and purchase products,” he explained.

In addition to access to historical data and VIN-based vehicle details such as condition reports via MOVE, users can also take advantage of flexible bid, purchase and delivery options.

MOVE is currently live in 22 countries.

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