Search Optics has been named a preferred provider for Mazda North American Operations’ recently launched Mazda Digital Certified Program (MDCP).
The new program offers Mazda dealers new online marketing solutions designed to increase qualified website visits, attract more traffic to showrooms and provide customers a consistent shopping experience.
“At Search Optics, results always come first – and for MDCP, our priority will be to create customer demand and increase the flow of qualified traffic to Mazda dealer websites and dealership locations,” Search Optics chief executive officer David Ponn said in a news release.
“As a Mazda preferred provider, our qualifications are second to none and include unparalleled experience with the Mazda brand, an innovative mix of integrated technology, and a staff that has earned the automotive digital marketing industry’s highest number of Google certifications,” he continued.
Search Optics’ collaborative business relationship with Mazda spans nearly a decade.
As one of Mazda’s original preferred co-op program providers, Search Optics has worked with the automaker to develop and implement dealer group websites, according to the company.
“In supporting Mazda and its dealers as an independent digital marketing agency, Search Optics has always steered clear of cookie-cutter digital marketing solutions,” said Ponn. “Instead, we’ve focused on customized approaches that drive stronger results and improve sales. We’re very excited to continue our tradition of success with Mazda as a preferred provider, and we congratulate them on the launch of the new program.”
Additionally, Search Optics also recently worked directly with both Google and the Mazda Western Region to implement a market-wide paid search initiative.
As a result of the initiative, Search Optics said Mazda dealers quadrupled their campaign click-through-rates on Google search pages.
The global digital marketing provider received Google’s 2016 and 2015 Google Channel Sales Mobile Champion Award last year.
Each year, Google presents the award to companies it determines has the highest levels of real-world results based on several quality metrics.