Sonic, RumbleOn deal allows for motorcycle trades on car purchases


RumbleOn recently announced that it has partnered with Sonic Automotive in a move that will allow Sonic customers to trade their motorcycle towards the purchase of a car or truck. 

For those unfamiliar with RumbleOn, it is an  e-commerce platform where both consumers and dealers can buy, sell, trade and finance pre-owned motorcycles and other powersport vehicles.

The new partnership boosts RumbleOn’s ability to acquire quality inventory direct from consumers for its marketplace, the company said.

“We are proud to have created a unique online platform, with applications that extend far beyond just enabling RumbleOn to facilitate buying, selling, trading and financing of powersport vehicles. This partnership is the first of its kind, streamlining the process for consumers wanting to sell a motorcycle as part of a car or truck transaction, and offering benefits to both RumbleOn and Sonic,” explained RumbleOn founder and chief executive officer Marshall Chesrown in a news release.

“It expands RumbleOn’s ability to acquire quality inventory from consumers. It is also expected to create a significant benefit to Sonic, enabling them to aggressively trade for motorcycles as part of their car and truck transactions, and generating additional sales while providing enhanced customer service. Importantly, this marks our Company’s first step beyond the traditional powersport industry,” Chesrown continued.

In addition to providing Sonic with instant appraisals and liquidity that allows the company to aggressively trade for motorcycles on their car and truck transactions, RumbleOn said the new partnership with Sonic has also strengthened its ability to scale its direct from consumer acquisition strategy.

“We are excited to work with RumbleOn to enhance our ability to serve our customers. With the support of RumbleOn’s seamless, easy to use online appraisal platform, we can now offer customers the opportunity to trade their motorcycle towards the purchase of a new or used car or truck” added Sonic president Jeff Dyke. “We look forward to working with RumbleOn to continue to offer our customers innovative solutions to current inefficiencies in the marketplace, as we believe RumbleOn will assist Sonic in continuing to provide exceptional customer service.”

Sonic Automotive operates more than 100 dealerships in 13 states and 25 major metropolitan markets.

Today's top headlines