Dealers continue to look for more efficient ways to do business, and Manheim at NADA Show 2019 will continue to address that need with the unveiling of a new addition to the Manheim Express app. The app features 360-degree imaging technology—along with moveable images that enable dealers to assess condition and other features—that helps dealers buy and sell vehicles whenever it makes sense for them.
Manheim is calling the new addition an “in-app buyer experience” and says the product will help dealers quickly and confidently purchase fresh, local inventory. The company says the new features improve the process of searching for, saving and buying vehicles. The in-app buyer experience will be available in the Manheim Express app in late January.
The product builds on the Manheim Express mobile app launched last year to improve dealers’ experience in listing and selling inventory. The company says the “experience” appeals to dealers who have demanded more ability to acquire inventory through digital channels. Last year, more than 2 million vehicles were sold through Manheim to digital buyers.
The new in-app buyer experience is specifically designed for dealers focused on purchasing inventory. Dealers can review inspection information and bid on and purchase vehicles right from the app, with vehicle damage and condition issues surfaced at the top of the listing for improved viewing and consideration. Manheim says dealers can also more easily sort and filter search results, as well as tag favorites. Key benefits and features include:
— Access to a selection of local competitively-priced inventory, enabling buyers to purchase vehicles from dealers in their area that they may already know and do business with.
— Vehicle listings that use Manheim Express’ 360-degree imaging and detailed condition information, which the company says gives dealers the tools they need to accurately assess a vehicle’s condition.
— Inventory at all price-ranges and types, which the company says helps buyers to find the right vehicles for their customers.
The buyer experience is part of a more-than-$100 million investment Manheim is making in its digital marketplace through 2019, including tools and integrated services that it says helps dealers reduce waste, turn inventory faster and drive profitability. Digital buyers account for almost half of all vehicles sold through Manheim auctions, and the company says Manheim Express inventory gets more than 139,000 unique buyers every month.
“Our dealer and commercial clients are clearly embracing the digital marketplace to drive new efficiencies in their respective businesses,” Derek Hansen, vice president, Offsite Solutions at Manheim, said in a news release. “Manheim will continue to look for ways to expand and add new digital capabilities to fuel this demand and meet the needs of our clients.”