Vehicle signage, info provider partners to enhance Monroney Labels


Wheel’s Automotive Dealer Supplies and have teamed up to enhance, the mandated sheet of paper attached to cars for sale known as the Monroney Label.

Wheel’s said that its new partnership to enhance label creation and on-vehicle promotion will be the largest upgrade and merchandising improvement the information label has seen in decades, the company announced Wednesday.

“It’s about time!” Wheel’s president said Richard Ashworth said in a news release. “Now buyers will truly take notice of these dealer-branded Monroney labels, because they’re merchandised more professionally to attract shopper attention and deliver a silent, 24/7 sales story.”

One of the company's most popular Monroney label items is its Magic Cling, car-window label holder.

Along with leaving no residue when taken off of vehicle windows, Wheel’s Magic Cling reusable window sticker holders can be custom made and ordered in any size or shape.

“Seventy percent of vehicles listed for sale on the internet are missing or have misdirected factory options listed,” said Ned Nielsen, president.

“We help dealers ensure this vital seller information is present on each used car, and now with our venture with Wheel’s Auto this essential label is presented in such a way it builds value into that vehicle in the shopper’s mind,” Nielsen added.

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