Consumers’ loyalty to midsize sedans is currently strong and shopper interest across all luxury SUV/CUV segments is up 2 percent from April, according to Jumpstart Automotive Media’s latest shopper interest data report.
Interest in midsize sedans across Jumpstart’s portfolio of sites is up for the second consecutive month, rising by 4 percent during April and May.
Jumpstart’s May report determined 49 percent of midsize sedan shoppers surveyed by the company are exclusively researching vehicles in this category.
“As shopper interest in SUVs and CUVs has grown exponentially over the past few years, luxury auto brands have been expanding their lineups to include more size, feature, and pricepoint options. And we’re seeing that these brands are now experiencing broad audience appeal,” Jumpstart marketing and strategic insights vice president Libby Murad-Patel said in a news release.
“We are also interested to see that midsize sedans — a segment that had the fifth largest loyalty decrease in 2015 – 2016 (down 11 percent) — has seen loyalty grow every month this year. As loyalty continues to be a challenge, especially amidst the growth in SUV and CUV options, this is impressive.”
Behind Ford and Chevrolet, holding its rank as the third most-shopped brand, Toyota gained 6-percent share last month.
Toyota saw success among some of its core and newer models such as the Camry, RAV4 and C-HR.
Fellow Japanese brand, Mazda, also gained 6 percent share in May, the automaker currently ranks eighth among of all brands researched on Jumpstart sites.
The report broke down Toyota & Mazda growth trends in May:
— Camry (+8%, rank 17)
— RAV4 (+16%, rank 32)
— Corolla (+15%, rank 55)
— C-HR (+89%, rank 104)
— 86 (+41%, rank 136)
— Yaris iA (+19%, rank 248)
— CX-5 (+7%, rank 13)
— MX-5 Miata (+18%, rank 14)
— CX-9 (+20%, rank 26)
— 6 (+17%, rank 77)
— CX-3 (+4%, rank 85)
Jumpstart's May report is based on the shopping behavior of more than 17 million car shoppers who are researching vehicles across the company’s portfolio of automotive publishers.