Auction Edge brings on new exec, reaches over 115 EDGE Simulcast customers

SEATTLE - 

Auction Edge announced Friday it has attained over 115 customers running its EDGE Simulcast platform powered by Velocicast and brought aboard new senior vice president Julie Warpool to oversee the augmentation of all the company's auction systems.

“In partnership with the developers behind Velocicast we committed to crafting an unparalleled user experience for auction user, buyer and seller. The volume of vehicles running through the system coupled with tens of thousands of buyers channeled through Edge Pipeline create a truly immersive experience for all parties,” Auction Edge chief executive officer Dan Diedrich said in a news release.

Auction Edge began offering its multi-lane, multi-auction bidding platform fitted with a modern and intuitive interface design earlier this year, according to the company.

“Since changing simulcast providers to EDGE Simulcast powered by Velocicast nearly three months ago, we have experienced nothing but good things,” said Shawn Glatz, general manager at Morton Auto Auction. “We are hearing great back from our online buyers as well as commercial consignors who utilize the online rep capabilities. The ease in which they both can conduct their business is what it is all about. We couldn’t be any happier with the product and the service we are receiving.”

Warpool has been in automotive remarketing for over 25 years, according to Auction Edge. She spent the last 17 years with Manheim/Cox Automotive, where she served in positions as senior director of vehicle solutions, operational excellence, product strategy and technology.

“Julie has a proven history of innovation, but as importantly, execution in our industry. Julie’s skillset, mindset and experience align perfectly with our mission to modernize and deliver the solutions our customers need,” added Diedrich. “Moreover, Julie will assist us in the evolution of all Edge products to help keep auctions relevant, resilient and on the leading edge for years to come.”

Julie Warpool, Auction Edge.

Additionally, Warpool is recognized as an architect of enterprise-wide technological and operational solutions.

She has several patents for live-bid event online auction platforms, vehicle inspection/damage estimation and digital imaging systems, according to Auction Edge.

“It’s so exciting to become part of Auction Edge and help carry out the vision of evolving the universe for independent auctions,” Warpool said.

“There are a few things that attracted me to Edge. The first is the opportunity to give back to an industry that I’ve grown up in and unleash a common vision that the Edge team’s share. Second, is the culture and the people. The folks I’ve met are excited to come to work every day and there is a buzz about what can be accomplished. It’s wonderful to see inspirational teams who give their all and think beyond the possible,” she went on to say.

Warpool began her auction career in 1992 at ADT Automotive, which was acquired by Manheim in 2000.

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