General Motors Financial is gearing up for one of its largest annual wholesale events of the year that the consignor is hoping vehicle buyers see as being “out of this world.”
GM Financial is hosting its fifth annual elite sales series, which gives dealers exclusive access to thousands of some of the best pre-owned GM vehicles at auctions across the U.S. At a series of one-day sales, dealers have access to hundreds of NAAA-certified Gold and Silver vehicles.
This year’s sales series highlights the lineup of premium inventory for participating dealers with the theme “Elite Liftoff,” a tribute to space exploration. Elite sales also include promotional features, including a video advertisement.
“With more off-lease inventory available across the country than ever before, this year’s focus is on ensuring elite sale vehicles are front-line ready,” said Dan Heinrich, senior vice president of remarketing solutions at GM Financial.
“Our elite sales are designed to offer dealers access to high-quality, pre-owned GM inventory that, ultimately, increases profitability for their dealerships,” Heinrich continued.
Each sale will feature a majority of NAAA-certified Gold and Silver vehicles to make it as convenient as possible for dealers to pick up the quality inventory they’ve come to expect from these sales.
Last year’s sale series attracted more than 100 new buyers to GM Financial lanes, helping the company sell 95 percent of the vehicles offered.
Along with high-quality inventory, dealers can expect high-quality service from auction sites. Four of the eight auction hosts are among GM Financial’s 2017 Auction of the Year award-winning locations.
The 2018 elite sales series begins at ADESA Dallas on Thursday and continues throughout the summer and fall with sales at the following auction locations:
— America’s AA of Saint Louis on May 10
— Manheim Milwaukee on June 12
— Manheim Denver on July 31
— ADESA Minneapolis on Aug. 14
— ADESA Kansas City on Aug. 28
— Manheim Nashville on Sept. 12
— Manheim Orlando on Oct. 16
“We rely on our auction partners to support GM Financial’s objectives, efficiently manage the increasing volume of vehicles, exceed operational expectations and provide an exceptional buyer experience,” Heinrich said.
“These auctions are committed to providing best-in-class service and ensuring quality inventory is readily available,” he went on to say.
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