Thursday, Jul. 13, 2017, 10:29 AM UPDATED 3:35 PMBy Joe Overby
Manheim is opening six new physical auctions, which will be located in Alabama, Georgia, Illinois, North Carolina, Texas and Utah, some of which have already launched.
The auction company, making the announcement Thursday, said these locations are smaller, one- to four-lane facilities.
The six new auctions are:
— Manheim St Louis Gateway in Bellville, Ill.
— Manheim West Texas in Lubbock, Texas
— Manheim Montgomery in Montgomery, Ala.
— Manheim Lilburn in Lilburn, Ga.
— Manheim American Fork in American Fork, Utah
— Manheim Wilmington in Wilmington, N.C.
A Manheim spokesperson said all of these locations will be open by the end of August, and a few have already done so.
Manheim Lilburn started operating on June 12, with a grand opening set for Aug. 21.
In addition to these new physical locations, Manheim is expanding its mobile and digital services to new areas of the U.S.
“Our local and mobile strategy meets the needs of independent and franchise dealers through multiple sales channels, giving clients choices to do business when and where it serves them best,” Manheim vice president of mobile and local Randy Beil said in a news release.
Though smaller, these facilities will provide multi-consignor auction sales, Simulcast, inspection and reconditioning services, NextGear Capital financing options and DealShield assurance packages, the company said.
Manheim attributes the growth to being “dealer-driven.” For instance, the new North Carolina facility follows 10- years of the company hosting mobile auctions at two locations in Wilmington. The current host is D&E Mitsubishi, which is partnering with Manheim to build the two-lane facility that’s located at the same address at the dealership.
Likewise, Rosenthal Automotive Group is working with Manheim to develop a 4.5-acre auction in Chantilly, Va. that will sell vehicles from the dealer group and other sellers in the region. A Manheim spokesperson said the Virginia auction is currently being developed; though the auction isn't ready for opening, the company plans to open it later this year.
“Our expansion decisions have been dealer-driven,” Beil said. “In many cases, clients collaborate with us to open facilities because they want an open, transparent marketplace that delivers better pricing and vehicle retention than typically available at traditional dealer-to-dealer sales, such as bid lot sales or dealer self-hosted lot auctions.
“In addition, through Simulcast and OVE, we are able to extend the buyer base and increase the sales percentage,” he said.
UPDATE: Story has been updated to clarify opening dates for Lilburn auction.